RentYourRocks.com was called in recently by Emma Wall, Personal Finance journalist for the Telegraph, writing a piece called “How I lived the Prada lifestyle at Primark prices”. The brief from Emma was that she wanted our high-end pieces to sparkle glamorously!

I took a trip down to London and it was fantastic to be shown around the Telegraph offices, meet the team and see the photography studio. With a hired pink ruffle dress and black couture dress from www.girlmeetsdress.com our pieces finished her look completely. Emma was wowed by our stunning pieces such as the sparkling Red Carpet Diamond Earrings, the dazzling Circus Tourmaline Ring and the statement Beautiful Rose Pendant. Her colleagues were also amazed and took a moment to try on some of our diamonds and take pictures to send to their boyfriends!

I was really excited to read the article at the weekend as it shows that the Telegraph does “get it”. When renting the lifestyle is so accessible why shouldn’t we have a different look for every party, occasion or invitation, or even just when we feel like it? After all the Celebs have been doing it for years!

Read the full article here

All the winners from the 2010 UK Jewellery Awards

RYR Win Best Business Initiative

Claudia Winkleman presents award

Last week RYR found ourselves at the finals of the 2010 UK Jewellery Awards at Grosvenor House Hotel, Park Lane, London. A very very sparkling event. Imagine the best of the the jewellery industry all in one room wearing their finest Rocks! Add to that a chandelier lit stage with a back drop of hundreds and thousands of tiny sparkling lights – we were truly dazzled! It was a really fantastic evening presented by the gorgeously effervescent Claudia Winkleman.

Rent Your Rocks was up for the award of Best Business Initiative. Founder Sophie Fulford was grilled ‘Dragons Den’ style by a panel of judges a few weeks ago. Her competition for the award was Adorn London, Cred Jewellery, Keanes Jewellers and QVC. Rent Your Rocks.com were announced as the winners – we were so proud and so happy to be the winners of such a brilliant award at this prestigious event. The Winners Brochure produced by Retail-Jeweller.com wrote this about Rent Your Rocks:

‘A fabulous idea, cleverly executed and with great margins, said our judging panel. The judges loved how this business had evolved under its managing director, the fifth generation of the family to run the parent company, retailer Winsor Bishop, of Norwich. The concept of renting super-luxury diamond jewels to women for parties and weddings is a superb one and they loved the visionary attack of this entrepreneurial leader, and her smart execution of a wonderfully simple idea. Her passion for the growth of her business, her clear strategy, five-year plan and ideas to expand this concept bowled them over. “Wow,” said one of our judges of this brilliant businesswoman when she left the interview panel. “She is realistic, but gifted and adding real value to her business.”